Benefits of building on VeBetter
Benefits of building on VeBetter
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Benefits of building on VeBetter
2.1
Why are ‘traditional’ marketing and growth tactics not sustainable for growing brands?
Pain Points Across the Traditional Marketing Process
Most brands follow an established, but limited approach to drive growth using traditional marketing. However, these activities are often expensive, time-consuming, and difficult to measure—making it hard to scale efficiently or build lasting relationships with consumers.
Here’s a simplified overview of the ‘traditional’ marketing approach, and where the biggest pain points tend to emerge:
Awareness: Launch paid campaigns to drive awareness: Brands invest in digital ads, influencer partnerships, and PR to reach new audiences and generate traffic. Common pain points:
High customer acquisition costs (CAC)
Requires consistent spend to maintain visibility
Difficult to link top-of-funnel activity to long-term customer value
Conversion: Convert users with offers or promotions: To convert audience, brands often rely on discount codes, limited-time offers, free trials, or other promotions. Common pain points:
Discounts erode margins and devalue the product
Attracts users who are unlikely to engage beyond the initial offer
Incentives are limited in variety—mostly discounts with short-term appeal
Retention: Capture attention through owned channels: After conversion, brands often try to drive retention through emails, push notifications, SMS, content drops, and point based loyalty programs. Common pain points:
Limited ability to track meaningful engagement beyond purchases
Few incentives beyond discounts or exclusive access—no broader reward system, gamification, or appeal to intrinsic motivation
Engagement relies on repeated outreach rather than real utility—often perceived as nagging rather than additive to the user experience
These challenges make it clear that a new approach to growing brands is needed—one that’s more cost-effective, engagement-driven, and measurable from day one.
VeBetter’s X-2-Earn (*Action*-to-Earn) model offers an impactful alternative: a way to drive growth by rewarding the behaviors that matter most across the full customer lifecycle.
2.1
Why are ‘traditional’ marketing and growth tactics not sustainable for growing brands?
Pain Points Across the Traditional Marketing Process
Most brands follow an established, but limited approach to drive growth using traditional marketing. However, these activities are often expensive, time-consuming, and difficult to measure—making it hard to scale efficiently or build lasting relationships with consumers.
Here’s a simplified overview of the ‘traditional’ marketing approach, and where the biggest pain points tend to emerge:
Awareness: Launch paid campaigns to drive awareness: Brands invest in digital ads, influencer partnerships, and PR to reach new audiences and generate traffic. Common pain points:
High customer acquisition costs (CAC)
Requires consistent spend to maintain visibility
Difficult to link top-of-funnel activity to long-term customer value
Conversion: Convert users with offers or promotions: To convert audience, brands often rely on discount codes, limited-time offers, free trials, or other promotions. Common pain points:
Discounts erode margins and devalue the product
Attracts users who are unlikely to engage beyond the initial offer
Incentives are limited in variety—mostly discounts with short-term appeal
Retention: Capture attention through owned channels: After conversion, brands often try to drive retention through emails, push notifications, SMS, content drops, and point based loyalty programs. Common pain points:
Limited ability to track meaningful engagement beyond purchases
Few incentives beyond discounts or exclusive access—no broader reward system, gamification, or appeal to intrinsic motivation
Engagement relies on repeated outreach rather than real utility—often perceived as nagging rather than additive to the user experience
These challenges make it clear that a new approach to growing brands is needed—one that’s more cost-effective, engagement-driven, and measurable from day one.
VeBetter’s X-2-Earn (*Action*-to-Earn) model offers an impactful alternative: a way to drive growth by rewarding the behaviors that matter most across the full customer lifecycle.
2.1
Why are ‘traditional’ marketing and growth tactics not sustainable for growing brands?
Pain Points Across the Traditional Marketing Process
Most brands follow an established, but limited approach to drive growth using traditional marketing. However, these activities are often expensive, time-consuming, and difficult to measure—making it hard to scale efficiently or build lasting relationships with consumers.
Here’s a simplified overview of the ‘traditional’ marketing approach, and where the biggest pain points tend to emerge:
Awareness: Launch paid campaigns to drive awareness: Brands invest in digital ads, influencer partnerships, and PR to reach new audiences and generate traffic. Common pain points:
High customer acquisition costs (CAC)
Requires consistent spend to maintain visibility
Difficult to link top-of-funnel activity to long-term customer value
Conversion: Convert users with offers or promotions: To convert audience, brands often rely on discount codes, limited-time offers, free trials, or other promotions. Common pain points:
Discounts erode margins and devalue the product
Attracts users who are unlikely to engage beyond the initial offer
Incentives are limited in variety—mostly discounts with short-term appeal
Retention: Capture attention through owned channels: After conversion, brands often try to drive retention through emails, push notifications, SMS, content drops, and point based loyalty programs. Common pain points:
Limited ability to track meaningful engagement beyond purchases
Few incentives beyond discounts or exclusive access—no broader reward system, gamification, or appeal to intrinsic motivation
Engagement relies on repeated outreach rather than real utility—often perceived as nagging rather than additive to the user experience
These challenges make it clear that a new approach to growing brands is needed—one that’s more cost-effective, engagement-driven, and measurable from day one.
VeBetter’s X-2-Earn (*Action*-to-Earn) model offers an impactful alternative: a way to drive growth by rewarding the behaviors that matter most across the full customer lifecycle.
2.2.
X-2-Earn (X2E): How to Reward Engagement and Drive Loyalty?
The X2E Loop - Driving Engagement Through Action, Reward, and Retention
X2E (or *Action*-to-Earn) is a powerful model for increasing user engagement and retention by tying meaningful actions to real, token-based incentives. Instead of relying solely on content or features, X2E introduces a behavioral layer—one that uses nudges, gamification, and clear rewards to encourage participation. When users understand the immediate value of their actions and see progress over time, previously routine behaviors become more purposeful and motivating.
Incentives are the foundation of the X2E model. When users receive a clear, timely reward for completing an action, they’re more likely to repeat that behavior. These incentives act as nudges: subtle but effective ways of shifting user choices at the moment of action. For example, offering a small token reward for logging a healthy meal, rewarding a daily recycling action, or giving a bonus for completing three actions in a row—all of these create slight increases in perceived value that help move users from intention to action. When applied consistently, these incentives can significantly improve retention and deepen user commitment over time.
Gamification complements this by reinforcing motivation over time through both personal and social mechanisms:
Personal gamification: Users can engage with self-driven progress systems like streaks, levels, badges, and milestones. These tools help build habits and maintain momentum by making progress visible and rewarding. For example, BYB’s tiered workout program encourages users to push themselves and progress their physical activity over time.
Social gamification: Gamification can also introduce competitive or collaborative dynamics such as leaderboards, peer comparisons, multiplayer mode, or “challenge your friend” invitations. These features increase engagement by tapping into community energy and social motivation. For example, a Move2Earn app might allow users to form teams and compete in weekly distance goals or challenge a friend to a step count competition. The app might also display top contributors in a public leaderboard to encourage greater participation.
VeBetter provides the infrastructure that makes X2E practical to implement—offering a common reward token, on-chain verification, and a shared treasury that enables founders to implement rewards-based incentives and gamification.
2.2.
X-2-Earn (X2E): How to Reward Engagement and Drive Loyalty?
The X2E Loop - Driving Engagement Through Action, Reward, and Retention
X2E (or *Action*-to-Earn) is a powerful model for increasing user engagement and retention by tying meaningful actions to real, token-based incentives. Instead of relying solely on content or features, X2E introduces a behavioral layer—one that uses nudges, gamification, and clear rewards to encourage participation. When users understand the immediate value of their actions and see progress over time, previously routine behaviors become more purposeful and motivating.
Incentives are the foundation of the X2E model. When users receive a clear, timely reward for completing an action, they’re more likely to repeat that behavior. These incentives act as nudges: subtle but effective ways of shifting user choices at the moment of action. For example, offering a small token reward for logging a healthy meal, rewarding a daily recycling action, or giving a bonus for completing three actions in a row—all of these create slight increases in perceived value that help move users from intention to action. When applied consistently, these incentives can significantly improve retention and deepen user commitment over time.
Gamification complements this by reinforcing motivation over time through both personal and social mechanisms:
Personal gamification: Users can engage with self-driven progress systems like streaks, levels, badges, and milestones. These tools help build habits and maintain momentum by making progress visible and rewarding. For example, BYB’s tiered workout program encourages users to push themselves and progress their physical activity over time.
Social gamification: Gamification can also introduce competitive or collaborative dynamics such as leaderboards, peer comparisons, multiplayer mode, or “challenge your friend” invitations. These features increase engagement by tapping into community energy and social motivation. For example, a Move2Earn app might allow users to form teams and compete in weekly distance goals or challenge a friend to a step count competition. The app might also display top contributors in a public leaderboard to encourage greater participation.
VeBetter provides the infrastructure that makes X2E practical to implement—offering a common reward token, on-chain verification, and a shared treasury that enables founders to implement rewards-based incentives and gamification.
2.2.
X-2-Earn (X2E): How to Reward Engagement and Drive Loyalty?
The X2E Loop - Driving Engagement Through Action, Reward, and Retention
X2E (or *Action*-to-Earn) is a powerful model for increasing user engagement and retention by tying meaningful actions to real, token-based incentives. Instead of relying solely on content or features, X2E introduces a behavioral layer—one that uses nudges, gamification, and clear rewards to encourage participation. When users understand the immediate value of their actions and see progress over time, previously routine behaviors become more purposeful and motivating.
Incentives are the foundation of the X2E model. When users receive a clear, timely reward for completing an action, they’re more likely to repeat that behavior. These incentives act as nudges: subtle but effective ways of shifting user choices at the moment of action. For example, offering a small token reward for logging a healthy meal, rewarding a daily recycling action, or giving a bonus for completing three actions in a row—all of these create slight increases in perceived value that help move users from intention to action. When applied consistently, these incentives can significantly improve retention and deepen user commitment over time.
Gamification complements this by reinforcing motivation over time through both personal and social mechanisms:
Personal gamification: Users can engage with self-driven progress systems like streaks, levels, badges, and milestones. These tools help build habits and maintain momentum by making progress visible and rewarding. For example, BYB’s tiered workout program encourages users to push themselves and progress their physical activity over time.
Social gamification: Gamification can also introduce competitive or collaborative dynamics such as leaderboards, peer comparisons, multiplayer mode, or “challenge your friend” invitations. These features increase engagement by tapping into community energy and social motivation. For example, a Move2Earn app might allow users to form teams and compete in weekly distance goals or challenge a friend to a step count competition. The app might also display top contributors in a public leaderboard to encourage greater participation.
VeBetter provides the infrastructure that makes X2E practical to implement—offering a common reward token, on-chain verification, and a shared treasury that enables founders to implement rewards-based incentives and gamification.
2.3
What are the commercial benefits of X-2-Earn?
Commercial Benefits of X2E — A New End-to-End Marketing Model for Brands
VeBetter’s X2E model is designed based on the first principles approach, aimed to solve specific pain points within traditional consumer acquisition, engagement, and retention— expanding how, when and why users interact with brands. Rather than rewarding users solely at the point of purchase, X2E builds continuous interaction into everyday life. Here’s how the commercial benefits align with each of these dimensions:
HOW users engage with brands:
Flexible, participation-based rewards that drive deeper engagement: While traditional programs reward mostly spending or transactions, X2E is flexible —the “X” can be any action that allows the brand to drive and reward user contribution, advocacy, and attention. This inclusive model expands reach, builds emotional loyalty, and strengthens community.
E.g., A sports league like the NBA could reward fans for watching highlight reels, completing trivia, voting in player polls, or engaging with community initiatives— building loyalty through deeper, ongoing fan interaction.
Consumer data and behavioral insights: X2E ecosystems generate continuous, high-quality data across user behavior — allowing brands to capture customer insights not just within their own app, but across other apps on the VeBetter platform — providing a richer view of user preferences, engagement patterns, and lifecycle trends for smarter decisions and personalization.
E.g., A coffee shop chain like Starbucks could leverage data from a VeBetter fitness app to promote stores near the user’s morning run route or time product offers around peak activity moments, well beyond what their app alone could capture.
When Users Engage — Mapping Key Moments of Action Within the X2E Journey
WHEN users engage with brands:
Increased brand touchpoints across daily life: X2E integrates into users’ daily behaviors—such as exercising, shopping, drinking coffee, driving, and more—allowing brands to engage far beyond traditional touchpoints like purchases or in-person visits. This creates persistent engagement loops that keep the brand top-of-mind and increase frequency of interaction.
E.g., A wellness brand like Liquid I.V. could reward reaching daily hydration goals, exercise, or recycling of empty packets—integrating the brand into daily routines far beyond existing point-of-sale touchpoint.
Crypto-enabled growth acceleration: New brand initiatives and app launches can be jumpstarted using VeBetter’s listed token and community treasury, which offer users liquid incentives that have market-based value from day one. This approach reduces the need for large up-front spend on user acquisition or discounts, providing a more efficient and scalable way to drive early traction and engagement.
E.g., Brands like Chipotle could incentivize & reward users for brand engagement without needing to offer product discounts or upfront spend to give their loyalty points utility/value because crypto tokens already have market value.
Why Users Engage — Contrasting Traditional E2E Pain Points With X2E Solutions
WHY users engage with brands:
Behavioral nudges through gamification: Gamification of X2E drives ongoing engagement by turning brand interaction into fun, repeatable habits — tapping into users’ intrinsic motivation through a sense of accomplishment, progression, and friendly competition.
E.g., An app business like Strava could integrate gamified token rewards for consistent workouts, weekly challenges, and personal and social competitions – boosting engagement through incentive-based accomplishment & competition.
Shared loyalty layer with ecosystem utility: enables brands to join an interoperable incentive system where users can earn and redeem tokens across multiple brands and apps. This increases the value of rewards for users—who can do more with them—and drives collaborative growth for brands through cross-pollination, shared campaigns, and network effects that lower acquisition costs and boost retention.
E.g., A community org like Habitat for Humanity could issue token rewards for volunteer hours or donations, which users could also redeem across partner wellness or retail apps—giving the rewards more utility and exposing the org to new supporters coming in from the broader ecosystem.
2.3
What are the commercial benefits of X-2-Earn?
Commercial Benefits of X2E — A New End-to-End Marketing Model for Brands
VeBetter’s X2E model is designed based on the first principles approach, aimed to solve specific pain points within traditional consumer acquisition, engagement, and retention— expanding how, when and why users interact with brands. Rather than rewarding users solely at the point of purchase, X2E builds continuous interaction into everyday life. Here’s how the commercial benefits align with each of these dimensions:
HOW users engage with brands:
Flexible, participation-based rewards that drive deeper engagement: While traditional programs reward mostly spending or transactions, X2E is flexible —the “X” can be any action that allows the brand to drive and reward user contribution, advocacy, and attention. This inclusive model expands reach, builds emotional loyalty, and strengthens community.
E.g., A sports league like the NBA could reward fans for watching highlight reels, completing trivia, voting in player polls, or engaging with community initiatives— building loyalty through deeper, ongoing fan interaction.
Consumer data and behavioral insights: X2E ecosystems generate continuous, high-quality data across user behavior — allowing brands to capture customer insights not just within their own app, but across other apps on the VeBetter platform — providing a richer view of user preferences, engagement patterns, and lifecycle trends for smarter decisions and personalization.
E.g., A coffee shop chain like Starbucks could leverage data from a VeBetter fitness app to promote stores near the user’s morning run route or time product offers around peak activity moments, well beyond what their app alone could capture.
When Users Engage — Mapping Key Moments of Action Within the X2E Journey
WHEN users engage with brands:
Increased brand touchpoints across daily life: X2E integrates into users’ daily behaviors—such as exercising, shopping, drinking coffee, driving, and more—allowing brands to engage far beyond traditional touchpoints like purchases or in-person visits. This creates persistent engagement loops that keep the brand top-of-mind and increase frequency of interaction.
E.g., A wellness brand like Liquid I.V. could reward reaching daily hydration goals, exercise, or recycling of empty packets—integrating the brand into daily routines far beyond existing point-of-sale touchpoint.
Crypto-enabled growth acceleration: New brand initiatives and app launches can be jumpstarted using VeBetter’s listed token and community treasury, which offer users liquid incentives that have market-based value from day one. This approach reduces the need for large up-front spend on user acquisition or discounts, providing a more efficient and scalable way to drive early traction and engagement.
E.g., Brands like Chipotle could incentivize & reward users for brand engagement without needing to offer product discounts or upfront spend to give their loyalty points utility/value because crypto tokens already have market value.
Why Users Engage — Contrasting Traditional E2E Pain Points With X2E Solutions
WHY users engage with brands:
Behavioral nudges through gamification: Gamification of X2E drives ongoing engagement by turning brand interaction into fun, repeatable habits — tapping into users’ intrinsic motivation through a sense of accomplishment, progression, and friendly competition.
E.g., An app business like Strava could integrate gamified token rewards for consistent workouts, weekly challenges, and personal and social competitions – boosting engagement through incentive-based accomplishment & competition.
Shared loyalty layer with ecosystem utility: enables brands to join an interoperable incentive system where users can earn and redeem tokens across multiple brands and apps. This increases the value of rewards for users—who can do more with them—and drives collaborative growth for brands through cross-pollination, shared campaigns, and network effects that lower acquisition costs and boost retention.
E.g., A community org like Habitat for Humanity could issue token rewards for volunteer hours or donations, which users could also redeem across partner wellness or retail apps—giving the rewards more utility and exposing the org to new supporters coming in from the broader ecosystem.
2.3
What are the commercial benefits of X-2-Earn?
Commercial Benefits of X2E — A New End-to-End Marketing Model for Brands
VeBetter’s X2E model is designed based on the first principles approach, aimed to solve specific pain points within traditional consumer acquisition, engagement, and retention— expanding how, when and why users interact with brands. Rather than rewarding users solely at the point of purchase, X2E builds continuous interaction into everyday life. Here’s how the commercial benefits align with each of these dimensions:
HOW users engage with brands:
Flexible, participation-based rewards that drive deeper engagement: While traditional programs reward mostly spending or transactions, X2E is flexible —the “X” can be any action that allows the brand to drive and reward user contribution, advocacy, and attention. This inclusive model expands reach, builds emotional loyalty, and strengthens community.
E.g., A sports league like the NBA could reward fans for watching highlight reels, completing trivia, voting in player polls, or engaging with community initiatives— building loyalty through deeper, ongoing fan interaction.
Consumer data and behavioral insights: X2E ecosystems generate continuous, high-quality data across user behavior — allowing brands to capture customer insights not just within their own app, but across other apps on the VeBetter platform — providing a richer view of user preferences, engagement patterns, and lifecycle trends for smarter decisions and personalization.
E.g., A coffee shop chain like Starbucks could leverage data from a VeBetter fitness app to promote stores near the user’s morning run route or time product offers around peak activity moments, well beyond what their app alone could capture.
When Users Engage — Mapping Key Moments of Action Within the X2E Journey
WHEN users engage with brands:
Increased brand touchpoints across daily life: X2E integrates into users’ daily behaviors—such as exercising, shopping, drinking coffee, driving, and more—allowing brands to engage far beyond traditional touchpoints like purchases or in-person visits. This creates persistent engagement loops that keep the brand top-of-mind and increase frequency of interaction.
E.g., A wellness brand like Liquid I.V. could reward reaching daily hydration goals, exercise, or recycling of empty packets—integrating the brand into daily routines far beyond existing point-of-sale touchpoint.
Crypto-enabled growth acceleration: New brand initiatives and app launches can be jumpstarted using VeBetter’s listed token and community treasury, which offer users liquid incentives that have market-based value from day one. This approach reduces the need for large up-front spend on user acquisition or discounts, providing a more efficient and scalable way to drive early traction and engagement.
E.g., Brands like Chipotle could incentivize & reward users for brand engagement without needing to offer product discounts or upfront spend to give their loyalty points utility/value because crypto tokens already have market value.
Why Users Engage — Contrasting Traditional E2E Pain Points With X2E Solutions
WHY users engage with brands:
Behavioral nudges through gamification: Gamification of X2E drives ongoing engagement by turning brand interaction into fun, repeatable habits — tapping into users’ intrinsic motivation through a sense of accomplishment, progression, and friendly competition.
E.g., An app business like Strava could integrate gamified token rewards for consistent workouts, weekly challenges, and personal and social competitions – boosting engagement through incentive-based accomplishment & competition.
Shared loyalty layer with ecosystem utility: enables brands to join an interoperable incentive system where users can earn and redeem tokens across multiple brands and apps. This increases the value of rewards for users—who can do more with them—and drives collaborative growth for brands through cross-pollination, shared campaigns, and network effects that lower acquisition costs and boost retention.
E.g., A community org like Habitat for Humanity could issue token rewards for volunteer hours or donations, which users could also redeem across partner wellness or retail apps—giving the rewards more utility and exposing the org to new supporters coming in from the broader ecosystem.
2.4.
What are some X2E examples?
X2E Examples - Building Apps That Target Different Stages of Users’ Daily Routines
X2E apps are designed to intercept everyday behaviors—small, repeated actions that people already face in their daily lives. These could be decisions about whether to walk or drive, cook at home or eat out, recycle or throw something away, or use reusable vs. disposable items. X2E introduces incentives at these key moments.
This approach is already visible in many of VeBetter’s applications. The current ecosystem covers diverse areas such as recycling with TrashDash and VeRecycle, sustainable commuting via EVearn and Green Commuter, responsible coffee consumption through Mugshot, health and fitness via BYB, and healthy eating with BiteGram and EcoMeal, demonstrating targeted approaches to behavioral incentives.
This vibrant X-to-Earn ecosystem is continuously expanding, currently featuring 35+ apps, with new additions regularly introduced to address various use cases aligned with daily activities.
The X2E model is highly flexible and can be applied across a wide range of real-world behaviors. While many early apps focus on health, sustainability, or social impact, the potential goes far beyond what exists today. Any behavior that can be verified or measured—whether physical, digital, or community-based—can become part of an X2E experience. This opens the door to new types of apps across sectors like education, civic engagement, mental wellness, ethical commerce, and beyond.
2.4.
What are some X2E examples?
X2E Examples - Building Apps That Target Different Stages of Users’ Daily Routines
X2E apps are designed to intercept everyday behaviors—small, repeated actions that people already face in their daily lives. These could be decisions about whether to walk or drive, cook at home or eat out, recycle or throw something away, or use reusable vs. disposable items. X2E introduces incentives at these key moments.
This approach is already visible in many of VeBetter’s applications. The current ecosystem covers diverse areas such as recycling with TrashDash and VeRecycle, sustainable commuting via EVearn and Green Commuter, responsible coffee consumption through Mugshot, health and fitness via BYB, and healthy eating with BiteGram and EcoMeal, demonstrating targeted approaches to behavioral incentives.
This vibrant X-to-Earn ecosystem is continuously expanding, currently featuring 35+ apps, with new additions regularly introduced to address various use cases aligned with daily activities.
The X2E model is highly flexible and can be applied across a wide range of real-world behaviors. While many early apps focus on health, sustainability, or social impact, the potential goes far beyond what exists today. Any behavior that can be verified or measured—whether physical, digital, or community-based—can become part of an X2E experience. This opens the door to new types of apps across sectors like education, civic engagement, mental wellness, ethical commerce, and beyond.
2.4.
What are some X2E examples?
X2E Examples - Building Apps That Target Different Stages of Users’ Daily Routines
X2E apps are designed to intercept everyday behaviors—small, repeated actions that people already face in their daily lives. These could be decisions about whether to walk or drive, cook at home or eat out, recycle or throw something away, or use reusable vs. disposable items. X2E introduces incentives at these key moments.
This approach is already visible in many of VeBetter’s applications. The current ecosystem covers diverse areas such as recycling with TrashDash and VeRecycle, sustainable commuting via EVearn and Green Commuter, responsible coffee consumption through Mugshot, health and fitness via BYB, and healthy eating with BiteGram and EcoMeal, demonstrating targeted approaches to behavioral incentives.
This vibrant X-to-Earn ecosystem is continuously expanding, currently featuring 35+ apps, with new additions regularly introduced to address various use cases aligned with daily activities.
The X2E model is highly flexible and can be applied across a wide range of real-world behaviors. While many early apps focus on health, sustainability, or social impact, the potential goes far beyond what exists today. Any behavior that can be verified or measured—whether physical, digital, or community-based—can become part of an X2E experience. This opens the door to new types of apps across sectors like education, civic engagement, mental wellness, ethical commerce, and beyond.
2.5
Who is X2E for?
X2E Can Create Value Across Diverse Industries and Use Cases
X2E is a flexible, scalable model that can be tailored to a wide range of use cases—from global brands, to grassroots movements, to digital startups and more. The VeBetter platform supports apps that incentivize meaningful user actions and build deeper loyalty through gamified engagement, token rewards, and behavioral insights.
Here are a few example archetypes and how X2E unlocks value for each:
Consumer brand (e.g., Starbucks): Consumer-facing brands with physical locations and loyalty programs. Key Benefits:
Extend engagement beyond purchases: Maintain brand visibility and user interaction between purchases or visits
Modernize loyalty programs: Offer gamified, behavior-based rewards beyond traditional point systems
Capture richer consumer data: Understand preferences, routines, and advocacy behaviors beyond purchase history
Encourage shareable moments: Create social experiences around brand actions (e.g., “Share your streak for bonus rewards”)
Drive foot traffic or app use through missions: Tie real-world actions to digital rewards
Community Organization (e.g., 4Ocean): Cause-driven nonprofits or mission-aligned initiatives looking to scale impact. Key Benefits:
Motivate social good through rewards by providing a missing incentive layer where none typically exists
Achieve verifiable impact by collecting on-chain, trackable records of user actions for donor reporting and impact measurement
Amplify marginal participation by enabling many small actions (e.g., “log a cleanup,” “scan a donation”) to contribute to a larger, collective outcome
Reinforce long-term commitment through progress tracking, streaks, and transparent community contribution metrics
Understand your community base more deeply—see who are first-time vs. recurring participants, how often they engage, and what drives action—to inform smarter outreach and programming
Sporting Organization (e.g., NFL team): Leagues, teams, or associations seeking scalable, immersive fan engagement. Key Benefits:
Engage fans daily, not just on game days—through quizzes, voting, fitness challenges, or viewing participation
Reward both digital and in-person interaction—e.g., attending games, watching streams, or using team apps
Lower the cost of fandom with loyalty programs that outperform expensive merchandise giveaways or traditional fan engagement tactics
Deliver exclusive experiences tied to engagement milestones (e.g., unlock access, enter raffles, earn digital collectibles)
Generate measurable sponsor value by connecting fan behaviors to branded challenges and campaign activations with measurable, verifiable impact
Understand fan base behavior by tracking in-stadium activity, spending patterns (e.g., food/beverage, merchandise, etc.), engagement frequency, and more
Ecommerce Brand (e.g., Walmart): Large-scale digital commerce platforms or major retailers. Key Benefits:
Drive off-platform engagement that leads to on-platform conversion—e.g., users complete missions in an X2E app (like sharing a product, watching a demo, or completing a themed challenge) and are rewarded with incentives linked to product discovery or purchase
Support affiliated brands and sellers by directing attention to specific product categories, campaigns, or new launches
Offer token rewards for pre-commerce behaviors like reviews, wishlisting, or referring friends—actions that typically go unrewarded
Measure campaign effectiveness more precisely through trackable engagement data tied to token-driven actions
Reinforce loyalty through ecosystem experiences that extend the ecommerce brand's value beyond transactions, without requiring changes to the core shopping platform
App Business (e.g., Mugshot): Consumer apps built around daily routines, social sharing, or habit formation. Key Benefits:
Bootstrap traction without paid marketing by using token rewards to incentivize early behaviors like sign-ups, task completion, and referrals
Build daily engagement into the core product loop, using gamified missions and streaks to form habits from day one
Align user incentives with app growth goals, turning users into advocates, contributors, and repeat participants
Access a ready-made reward infrastructure—including token utility, a shared treasury, and governance tools—reducing dev and ops overhead
Validate the product faster by observing real-time behavior linked to tangible incentives, making it easier to iterate toward product-market fit
These archetypes illustrate only a few of the many possible use cases. X2E can create value for a wide range of organizations—spanning different industries, audiences, and scales.
2.5
Who is X2E for?
X2E Can Create Value Across Diverse Industries and Use Cases
X2E is a flexible, scalable model that can be tailored to a wide range of use cases—from global brands, to grassroots movements, to digital startups and more. The VeBetter platform supports apps that incentivize meaningful user actions and build deeper loyalty through gamified engagement, token rewards, and behavioral insights.
Here are a few example archetypes and how X2E unlocks value for each:
Consumer brand (e.g., Starbucks): Consumer-facing brands with physical locations and loyalty programs. Key Benefits:
Extend engagement beyond purchases: Maintain brand visibility and user interaction between purchases or visits
Modernize loyalty programs: Offer gamified, behavior-based rewards beyond traditional point systems
Capture richer consumer data: Understand preferences, routines, and advocacy behaviors beyond purchase history
Encourage shareable moments: Create social experiences around brand actions (e.g., “Share your streak for bonus rewards”)
Drive foot traffic or app use through missions: Tie real-world actions to digital rewards
Community Organization (e.g., 4Ocean): Cause-driven nonprofits or mission-aligned initiatives looking to scale impact. Key Benefits:
Motivate social good through rewards by providing a missing incentive layer where none typically exists
Achieve verifiable impact by collecting on-chain, trackable records of user actions for donor reporting and impact measurement
Amplify marginal participation by enabling many small actions (e.g., “log a cleanup,” “scan a donation”) to contribute to a larger, collective outcome
Reinforce long-term commitment through progress tracking, streaks, and transparent community contribution metrics
Understand your community base more deeply—see who are first-time vs. recurring participants, how often they engage, and what drives action—to inform smarter outreach and programming
Sporting Organization (e.g., NFL team): Leagues, teams, or associations seeking scalable, immersive fan engagement. Key Benefits:
Engage fans daily, not just on game days—through quizzes, voting, fitness challenges, or viewing participation
Reward both digital and in-person interaction—e.g., attending games, watching streams, or using team apps
Lower the cost of fandom with loyalty programs that outperform expensive merchandise giveaways or traditional fan engagement tactics
Deliver exclusive experiences tied to engagement milestones (e.g., unlock access, enter raffles, earn digital collectibles)
Generate measurable sponsor value by connecting fan behaviors to branded challenges and campaign activations with measurable, verifiable impact
Understand fan base behavior by tracking in-stadium activity, spending patterns (e.g., food/beverage, merchandise, etc.), engagement frequency, and more
Ecommerce Brand (e.g., Walmart): Large-scale digital commerce platforms or major retailers. Key Benefits:
Drive off-platform engagement that leads to on-platform conversion—e.g., users complete missions in an X2E app (like sharing a product, watching a demo, or completing a themed challenge) and are rewarded with incentives linked to product discovery or purchase
Support affiliated brands and sellers by directing attention to specific product categories, campaigns, or new launches
Offer token rewards for pre-commerce behaviors like reviews, wishlisting, or referring friends—actions that typically go unrewarded
Measure campaign effectiveness more precisely through trackable engagement data tied to token-driven actions
Reinforce loyalty through ecosystem experiences that extend the ecommerce brand's value beyond transactions, without requiring changes to the core shopping platform
App Business (e.g., Mugshot): Consumer apps built around daily routines, social sharing, or habit formation. Key Benefits:
Bootstrap traction without paid marketing by using token rewards to incentivize early behaviors like sign-ups, task completion, and referrals
Build daily engagement into the core product loop, using gamified missions and streaks to form habits from day one
Align user incentives with app growth goals, turning users into advocates, contributors, and repeat participants
Access a ready-made reward infrastructure—including token utility, a shared treasury, and governance tools—reducing dev and ops overhead
Validate the product faster by observing real-time behavior linked to tangible incentives, making it easier to iterate toward product-market fit
These archetypes illustrate only a few of the many possible use cases. X2E can create value for a wide range of organizations—spanning different industries, audiences, and scales.
2.5
Who is X2E for?
X2E Can Create Value Across Diverse Industries and Use Cases
X2E is a flexible, scalable model that can be tailored to a wide range of use cases—from global brands, to grassroots movements, to digital startups and more. The VeBetter platform supports apps that incentivize meaningful user actions and build deeper loyalty through gamified engagement, token rewards, and behavioral insights.
Here are a few example archetypes and how X2E unlocks value for each:
Consumer brand (e.g., Starbucks): Consumer-facing brands with physical locations and loyalty programs. Key Benefits:
Extend engagement beyond purchases: Maintain brand visibility and user interaction between purchases or visits
Modernize loyalty programs: Offer gamified, behavior-based rewards beyond traditional point systems
Capture richer consumer data: Understand preferences, routines, and advocacy behaviors beyond purchase history
Encourage shareable moments: Create social experiences around brand actions (e.g., “Share your streak for bonus rewards”)
Drive foot traffic or app use through missions: Tie real-world actions to digital rewards
Community Organization (e.g., 4Ocean): Cause-driven nonprofits or mission-aligned initiatives looking to scale impact. Key Benefits:
Motivate social good through rewards by providing a missing incentive layer where none typically exists
Achieve verifiable impact by collecting on-chain, trackable records of user actions for donor reporting and impact measurement
Amplify marginal participation by enabling many small actions (e.g., “log a cleanup,” “scan a donation”) to contribute to a larger, collective outcome
Reinforce long-term commitment through progress tracking, streaks, and transparent community contribution metrics
Understand your community base more deeply—see who are first-time vs. recurring participants, how often they engage, and what drives action—to inform smarter outreach and programming
Sporting Organization (e.g., NFL team): Leagues, teams, or associations seeking scalable, immersive fan engagement. Key Benefits:
Engage fans daily, not just on game days—through quizzes, voting, fitness challenges, or viewing participation
Reward both digital and in-person interaction—e.g., attending games, watching streams, or using team apps
Lower the cost of fandom with loyalty programs that outperform expensive merchandise giveaways or traditional fan engagement tactics
Deliver exclusive experiences tied to engagement milestones (e.g., unlock access, enter raffles, earn digital collectibles)
Generate measurable sponsor value by connecting fan behaviors to branded challenges and campaign activations with measurable, verifiable impact
Understand fan base behavior by tracking in-stadium activity, spending patterns (e.g., food/beverage, merchandise, etc.), engagement frequency, and more
Ecommerce Brand (e.g., Walmart): Large-scale digital commerce platforms or major retailers. Key Benefits:
Drive off-platform engagement that leads to on-platform conversion—e.g., users complete missions in an X2E app (like sharing a product, watching a demo, or completing a themed challenge) and are rewarded with incentives linked to product discovery or purchase
Support affiliated brands and sellers by directing attention to specific product categories, campaigns, or new launches
Offer token rewards for pre-commerce behaviors like reviews, wishlisting, or referring friends—actions that typically go unrewarded
Measure campaign effectiveness more precisely through trackable engagement data tied to token-driven actions
Reinforce loyalty through ecosystem experiences that extend the ecommerce brand's value beyond transactions, without requiring changes to the core shopping platform
App Business (e.g., Mugshot): Consumer apps built around daily routines, social sharing, or habit formation. Key Benefits:
Bootstrap traction without paid marketing by using token rewards to incentivize early behaviors like sign-ups, task completion, and referrals
Build daily engagement into the core product loop, using gamified missions and streaks to form habits from day one
Align user incentives with app growth goals, turning users into advocates, contributors, and repeat participants
Access a ready-made reward infrastructure—including token utility, a shared treasury, and governance tools—reducing dev and ops overhead
Validate the product faster by observing real-time behavior linked to tangible incentives, making it easier to iterate toward product-market fit
These archetypes illustrate only a few of the many possible use cases. X2E can create value for a wide range of organizations—spanning different industries, audiences, and scales.
2.6
What are the commercial models for VeBetter apps?
Monetization Pathways: Flexible Models for VeBetter Apps
While VeBetter’s shared treasury offers early support for user incentives, long-term success depends on building a sustainable business model. To scale and thrive, apps must eventually generate commercial value to fund operations and deliver return on investment.
The right commercial model will depend on the brand or app’s scale, audience, and strategic goals. Smaller, purpose-built apps may rely on simpler monetization layers, while larger brands may pursue integrated revenue streams aligned with broader business objectives. Below are several common models observed in the VeBetter ecosystem—though many others are possible, and apps are encouraged to combine multiple approaches.
In-app Digital Advertisement: This model monetizes through carefully integrated in- app ads, including banners, videos, or interactive advertisements. Success requires seamless user-journey integration, strategic ad-network partnerships, and alignment of monetization efforts with enhanced user experiences.
Digital Marketplace: Enables users to redeem earned $B3TR tokens for various physical or digital products, services, and discount offers. Users are incentivized to complete various X2E actions, such as engaging with content, participating in activities, or sharing promotions, driving increased engagement and traffic towards affiliated brands. The integrated "offer wall" provides targeted coupons and discounts, generating affiliate commissions based on user actions and resulting purchases. This marketplace model enhances user engagement and fosters strategic brand partnerships.
White-label Sustainability Platform (PaaS/SaaS): Provides tailored sustainability tracking and employee engagement solutions to organizations such as corporations, educational institutions, and community groups. This model generates recurring subscription-based revenue by offering essential tools for sustainability tracking and impact assessment.
Consumer Insights Platform: Generates revenue by monetizing aggregated, anonymized user data collected through apps, including purchasing behaviors, consumption patterns, and user preferences. Success involves identifying corporate partners interested in detailed consumer analytics, understanding their specific data needs, and establishing trusted, compliant data-sharing practices.
VeBetter supports a wide range of commercial models, allowing each app to choose the approach that best fits its audience, goals, and growth stage. Many successful apps will evolve their model over time—layering revenue streams as they scale to ensure long-term sustainability and impact.
2.6
What are the commercial models for VeBetter apps?
Monetization Pathways: Flexible Models for VeBetter Apps
While VeBetter’s shared treasury offers early support for user incentives, long-term success depends on building a sustainable business model. To scale and thrive, apps must eventually generate commercial value to fund operations and deliver return on investment.
The right commercial model will depend on the brand or app’s scale, audience, and strategic goals. Smaller, purpose-built apps may rely on simpler monetization layers, while larger brands may pursue integrated revenue streams aligned with broader business objectives. Below are several common models observed in the VeBetter ecosystem—though many others are possible, and apps are encouraged to combine multiple approaches.
In-app Digital Advertisement: This model monetizes through carefully integrated in- app ads, including banners, videos, or interactive advertisements. Success requires seamless user-journey integration, strategic ad-network partnerships, and alignment of monetization efforts with enhanced user experiences.
Digital Marketplace: Enables users to redeem earned $B3TR tokens for various physical or digital products, services, and discount offers. Users are incentivized to complete various X2E actions, such as engaging with content, participating in activities, or sharing promotions, driving increased engagement and traffic towards affiliated brands. The integrated "offer wall" provides targeted coupons and discounts, generating affiliate commissions based on user actions and resulting purchases. This marketplace model enhances user engagement and fosters strategic brand partnerships.
White-label Sustainability Platform (PaaS/SaaS): Provides tailored sustainability tracking and employee engagement solutions to organizations such as corporations, educational institutions, and community groups. This model generates recurring subscription-based revenue by offering essential tools for sustainability tracking and impact assessment.
Consumer Insights Platform: Generates revenue by monetizing aggregated, anonymized user data collected through apps, including purchasing behaviors, consumption patterns, and user preferences. Success involves identifying corporate partners interested in detailed consumer analytics, understanding their specific data needs, and establishing trusted, compliant data-sharing practices.
VeBetter supports a wide range of commercial models, allowing each app to choose the approach that best fits its audience, goals, and growth stage. Many successful apps will evolve their model over time—layering revenue streams as they scale to ensure long-term sustainability and impact.
2.6
What are the commercial models for VeBetter apps?
Monetization Pathways: Flexible Models for VeBetter Apps
While VeBetter’s shared treasury offers early support for user incentives, long-term success depends on building a sustainable business model. To scale and thrive, apps must eventually generate commercial value to fund operations and deliver return on investment.
The right commercial model will depend on the brand or app’s scale, audience, and strategic goals. Smaller, purpose-built apps may rely on simpler monetization layers, while larger brands may pursue integrated revenue streams aligned with broader business objectives. Below are several common models observed in the VeBetter ecosystem—though many others are possible, and apps are encouraged to combine multiple approaches.
In-app Digital Advertisement: This model monetizes through carefully integrated in- app ads, including banners, videos, or interactive advertisements. Success requires seamless user-journey integration, strategic ad-network partnerships, and alignment of monetization efforts with enhanced user experiences.
Digital Marketplace: Enables users to redeem earned $B3TR tokens for various physical or digital products, services, and discount offers. Users are incentivized to complete various X2E actions, such as engaging with content, participating in activities, or sharing promotions, driving increased engagement and traffic towards affiliated brands. The integrated "offer wall" provides targeted coupons and discounts, generating affiliate commissions based on user actions and resulting purchases. This marketplace model enhances user engagement and fosters strategic brand partnerships.
White-label Sustainability Platform (PaaS/SaaS): Provides tailored sustainability tracking and employee engagement solutions to organizations such as corporations, educational institutions, and community groups. This model generates recurring subscription-based revenue by offering essential tools for sustainability tracking and impact assessment.
Consumer Insights Platform: Generates revenue by monetizing aggregated, anonymized user data collected through apps, including purchasing behaviors, consumption patterns, and user preferences. Success involves identifying corporate partners interested in detailed consumer analytics, understanding their specific data needs, and establishing trusted, compliant data-sharing practices.
VeBetter supports a wide range of commercial models, allowing each app to choose the approach that best fits its audience, goals, and growth stage. Many successful apps will evolve their model over time—layering revenue streams as they scale to ensure long-term sustainability and impact.
Benefits of building on VeBetter
