Introduction to VeBetter - VeBetter | Earn Rewards for Doing Good

1.1. Why was VeBetter created?

Vision for VeBetter: An Ecosystem That Incentivizes Positive Consumer Behaviors, Bringing Value to Individuals, Brands, and Communities

VeBetter is VeChain’s flagship platform that transforms everyday actions into meaningful, collective progress. It powers a growing ecosystem of apps that gamify and incentivize sustainable behaviors, all fueled by its own currency, $B3TR, and a dedicated treasury. Governed by the community, the platform leverages tokenization and offers key advantages over traditional systems—including gamification, tangible rewards, and an open ecosystem of partner apps.

Designed to drive sustainable actions, VeBetter was created to support apps that drive real-world impact. Meaningful change requires significant coordination and scale. Despite strong motivation to contribute, individuals often feel that their actions do not matter, discouraging them from participating in everyday sustainable behaviors, such as recycling or conserving energy.

VeBetter bridges the gap between individual actions and large-scale impact by helping users see the tangible results of their contributions. It connects sustainable behaviors across a global network, turning everyday choices into verifiable, collective progress. By harnessing network effects, VeBetter makes small actions (e.g., recycling, driving EV, etc.) both measurable and meaningful (e.g., collective environmental impact, verified ESG reporting, etc.).

At the same time, VeBetter redefines how individuals, brands, and community organizations interact with digital platforms. Users are rewarded for their participation and progress in ways that directly align with each app’s mission, creating deeper engagement and intrinsic motivation. For brands and community partners, VeBetter moves beyond traditional retention models—lowering the cost of building loyal audiences while accelerating user growth and improving retention. Additionally, the platform captures rich, real-time behavioral data, enabling brands to develop more targeted marketing strategies and informed business development efforts.

1.1. Why was VeBetter created?

Vision for VeBetter: An Ecosystem That Incentivizes Positive Consumer Behaviors, Bringing Value to Individuals, Brands, and Communities

VeBetter is VeChain’s flagship platform that transforms everyday actions into meaningful, collective progress. It powers a growing ecosystem of apps that gamify and incentivize sustainable behaviors, all fueled by its own currency, $B3TR, and a dedicated treasury. Governed by the community, the platform leverages tokenization and offers key advantages over traditional systems—including gamification, tangible rewards, and an open ecosystem of partner apps.

Designed to drive sustainable actions, VeBetter was created to support apps that drive real-world impact. Meaningful change requires significant coordination and scale. Despite strong motivation to contribute, individuals often feel that their actions do not matter, discouraging them from participating in everyday sustainable behaviors, such as recycling or conserving energy.

VeBetter bridges the gap between individual actions and large-scale impact by helping users see the tangible results of their contributions. It connects sustainable behaviors across a global network, turning everyday choices into verifiable, collective progress. By harnessing network effects, VeBetter makes small actions (e.g., recycling, driving EV, etc.) both measurable and meaningful (e.g., collective environmental impact, verified ESG reporting, etc.).

At the same time, VeBetter redefines how individuals, brands, and community organizations interact with digital platforms. Users are rewarded for their participation and progress in ways that directly align with each app’s mission, creating deeper engagement and intrinsic motivation. For brands and community partners, VeBetter moves beyond traditional retention models—lowering the cost of building loyal audiences while accelerating user growth and improving retention. Additionally, the platform captures rich, real-time behavioral data, enabling brands to develop more targeted marketing strategies and informed business development efforts.

1.1. Why was VeBetter created?

Vision for VeBetter: An Ecosystem That Incentivizes Positive Consumer Behaviors, Bringing Value to Individuals, Brands, and Communities

VeBetter is VeChain’s flagship platform that transforms everyday actions into meaningful, collective progress. It powers a growing ecosystem of apps that gamify and incentivize sustainable behaviors, all fueled by its own currency, $B3TR, and a dedicated treasury. Governed by the community, the platform leverages tokenization and offers key advantages over traditional systems—including gamification, tangible rewards, and an open ecosystem of partner apps.

Designed to drive sustainable actions, VeBetter was created to support apps that drive real-world impact. Meaningful change requires significant coordination and scale. Despite strong motivation to contribute, individuals often feel that their actions do not matter, discouraging them from participating in everyday sustainable behaviors, such as recycling or conserving energy.

VeBetter bridges the gap between individual actions and large-scale impact by helping users see the tangible results of their contributions. It connects sustainable behaviors across a global network, turning everyday choices into verifiable, collective progress. By harnessing network effects, VeBetter makes small actions (e.g., recycling, driving EV, etc.) both measurable and meaningful (e.g., collective environmental impact, verified ESG reporting, etc.).

At the same time, VeBetter redefines how individuals, brands, and community organizations interact with digital platforms. Users are rewarded for their participation and progress in ways that directly align with each app’s mission, creating deeper engagement and intrinsic motivation. For brands and community partners, VeBetter moves beyond traditional retention models—lowering the cost of building loyal audiences while accelerating user growth and improving retention. Additionally, the platform captures rich, real-time behavioral data, enabling brands to develop more targeted marketing strategies and informed business development efforts.

1.2. Who is building on VeBetter?

A System for All Founders: Diverse Ecosystem Supports All Types of Organizations Regardless of Size

VeBetter is purposefully built to support a wide range of organizations—from individual developers and small teams launching their first ventures, to established projects exploring new growth paths, to global brands and community organizations seeking deeper engagement and sustained business growth. The platform offers a unified infrastructure where behavioral incentives, transparent data, and user rewards converge to support builders of all sizes in delivering meaningful experiences.

The platform is especially well-suited for small, agile teams. Take Mugshot as an example—it began as a solo developer’s idea to promote sustainable coffee habits and has since evolved into a thriving app with more than 1 million users. For early-stage teams like this, VeBetter offers grant funding, integration support, and access to a growing ecosystem that helps overcome traditional barriers to launching and scaling a digital business. With sustainability and behavioral design at its core, VeBetter allows small teams to build real-world impact into the user experience from day one.

At the same time, VeBetter gives established brands and community-driven organizations a powerful platform for engaging customers in new, participatory ways. A standout example is Build Your Body (BYB), a health and fitness app launched in partnership with UFC. Brands like this can tap into VeBetter’s 4 million–strong user base and use its embedded incentive model to drive awareness, retention, and long-term loyalty. Beyond user growth, the platform also enables brands to access transparent, behavior-based data that supports more precise marketing, business development, and ESG reporting. With technical support from VeChain’s experienced team, integrations are efficient and built for scale.

Whether you’re a lean developer team with a new idea or a global brand exploring new channels of engagement, VeBetter provides the infrastructure, community, and tools to help you thrive.

1.2. Who is building on VeBetter?

A System for All Founders: Diverse Ecosystem Supports All Types of Organizations Regardless of Size

VeBetter is purposefully built to support a wide range of organizations—from individual developers and small teams launching their first ventures, to established projects exploring new growth paths, to global brands and community organizations seeking deeper engagement and sustained business growth. The platform offers a unified infrastructure where behavioral incentives, transparent data, and user rewards converge to support builders of all sizes in delivering meaningful experiences.

The platform is especially well-suited for small, agile teams. Take Mugshot as an example—it began as a solo developer’s idea to promote sustainable coffee habits and has since evolved into a thriving app with more than 1 million users. For early-stage teams like this, VeBetter offers grant funding, integration support, and access to a growing ecosystem that helps overcome traditional barriers to launching and scaling a digital business. With sustainability and behavioral design at its core, VeBetter allows small teams to build real-world impact into the user experience from day one.

At the same time, VeBetter gives established brands and community-driven organizations a powerful platform for engaging customers in new, participatory ways. A standout example is Build Your Body (BYB), a health and fitness app launched in partnership with UFC. Brands like this can tap into VeBetter’s 4 million–strong user base and use its embedded incentive model to drive awareness, retention, and long-term loyalty. Beyond user growth, the platform also enables brands to access transparent, behavior-based data that supports more precise marketing, business development, and ESG reporting. With technical support from VeChain’s experienced team, integrations are efficient and built for scale.

Whether you’re a lean developer team with a new idea or a global brand exploring new channels of engagement, VeBetter provides the infrastructure, community, and tools to help you thrive.

1.2. Who is building on VeBetter?

A System for All Founders: Diverse Ecosystem Supports All Types of Organizations Regardless of Size

VeBetter is purposefully built to support a wide range of organizations—from individual developers and small teams launching their first ventures, to established projects exploring new growth paths, to global brands and community organizations seeking deeper engagement and sustained business growth. The platform offers a unified infrastructure where behavioral incentives, transparent data, and user rewards converge to support builders of all sizes in delivering meaningful experiences.

The platform is especially well-suited for small, agile teams. Take Mugshot as an example—it began as a solo developer’s idea to promote sustainable coffee habits and has since evolved into a thriving app with more than 1 million users. For early-stage teams like this, VeBetter offers grant funding, integration support, and access to a growing ecosystem that helps overcome traditional barriers to launching and scaling a digital business. With sustainability and behavioral design at its core, VeBetter allows small teams to build real-world impact into the user experience from day one.

At the same time, VeBetter gives established brands and community-driven organizations a powerful platform for engaging customers in new, participatory ways. A standout example is Build Your Body (BYB), a health and fitness app launched in partnership with UFC. Brands like this can tap into VeBetter’s 4 million–strong user base and use its embedded incentive model to drive awareness, retention, and long-term loyalty. Beyond user growth, the platform also enables brands to access transparent, behavior-based data that supports more precise marketing, business development, and ESG reporting. With technical support from VeChain’s experienced team, integrations are efficient and built for scale.

Whether you’re a lean developer team with a new idea or a global brand exploring new channels of engagement, VeBetter provides the infrastructure, community, and tools to help you thrive.

1.3 What is unique to VeBetter apps?

Unlocking New Benefits from VeBetter’s Unique Ecosystem

Apps built on VeBetter are part of a connected ecosystem with three core features that work together to deliver long-term value for both users and builders.

First, all apps on VeBetter benefit from a shared treasury—a collective pool of resources that grows as the ecosystem grows. This treasury funds user rewards, community initiatives, and cross-app incentives, giving individual apps access to support that extends beyond their own budgets. As more apps and users join, the ecosystem generates greater shared value, which in turn strengthens every participating application.

Second, all apps use a common rewards currency, $B3TR, creating a unified and seamless experience across the platform. Whether users are recycling, donating, exercising, or taking part in other purposeful actions, they earn the same form of currency, which can be recognized across multiple apps. This shared model reduces the fragmentation typical of standalone platforms, encourages multi-app engagement, and reinforces a consistent sense of value across different experiences.

Third, VeBetter is designed to evolve with its community. Founders and users have the opportunity to help shape priorities, funding decisions, and platform development. This approach ensures that those actively contributing to the ecosystem also have a voice in where it goes next—aligning incentives across users, developers, and partners.

Compared to traditional consumer loyalty programs or brand-specific point systems, VeBetter offers a more integrated and impactful alternative. Most loyalty coalitions operate as closed networks with limited redemption options, rigid rules, and one-way engagement. VeBetter flips this model by creating an open, interconnected environment where rewards have real utility across a range of everyday apps. Users are not just collecting points—they’re participating in a network of experiences that span behaviors, brands, and communities.

For brands, this model dramatically reduces the cost of customer engagement and marketing. Instead of building and funding isolated loyalty systems, they can plug into a ready-made ecosystem with millions of active users, built-in behavioral incentives, and a growing network effect. This not only increases user retention and acquisition efficiency, but also gives brands access to meaningful, behavior-based data that can drive more targeted and impactful business decisions. Whether you're a developer launching your first idea or a global brand seeking new ways to build loyalty and reach, VeBetter offers a smarter, more scalable path to meaningful engagement.

1.3 What is unique to VeBetter apps?

Unlocking New Benefits from VeBetter’s Unique Ecosystem

Apps built on VeBetter are part of a connected ecosystem with three core features that work together to deliver long-term value for both users and builders.

First, all apps on VeBetter benefit from a shared treasury—a collective pool of resources that grows as the ecosystem grows. This treasury funds user rewards, community initiatives, and cross-app incentives, giving individual apps access to support that extends beyond their own budgets. As more apps and users join, the ecosystem generates greater shared value, which in turn strengthens every participating application.

Second, all apps use a common rewards currency, $B3TR, creating a unified and seamless experience across the platform. Whether users are recycling, donating, exercising, or taking part in other purposeful actions, they earn the same form of currency, which can be recognized across multiple apps. This shared model reduces the fragmentation typical of standalone platforms, encourages multi-app engagement, and reinforces a consistent sense of value across different experiences.

Third, VeBetter is designed to evolve with its community. Founders and users have the opportunity to help shape priorities, funding decisions, and platform development. This approach ensures that those actively contributing to the ecosystem also have a voice in where it goes next—aligning incentives across users, developers, and partners.

Compared to traditional consumer loyalty programs or brand-specific point systems, VeBetter offers a more integrated and impactful alternative. Most loyalty coalitions operate as closed networks with limited redemption options, rigid rules, and one-way engagement. VeBetter flips this model by creating an open, interconnected environment where rewards have real utility across a range of everyday apps. Users are not just collecting points—they’re participating in a network of experiences that span behaviors, brands, and communities.

For brands, this model dramatically reduces the cost of customer engagement and marketing. Instead of building and funding isolated loyalty systems, they can plug into a ready-made ecosystem with millions of active users, built-in behavioral incentives, and a growing network effect. This not only increases user retention and acquisition efficiency, but also gives brands access to meaningful, behavior-based data that can drive more targeted and impactful business decisions. Whether you're a developer launching your first idea or a global brand seeking new ways to build loyalty and reach, VeBetter offers a smarter, more scalable path to meaningful engagement.

1.3 What is unique to VeBetter apps?

Unlocking New Benefits from VeBetter’s Unique Ecosystem

Apps built on VeBetter are part of a connected ecosystem with three core features that work together to deliver long-term value for both users and builders.

First, all apps on VeBetter benefit from a shared treasury—a collective pool of resources that grows as the ecosystem grows. This treasury funds user rewards, community initiatives, and cross-app incentives, giving individual apps access to support that extends beyond their own budgets. As more apps and users join, the ecosystem generates greater shared value, which in turn strengthens every participating application.

Second, all apps use a common rewards currency, $B3TR, creating a unified and seamless experience across the platform. Whether users are recycling, donating, exercising, or taking part in other purposeful actions, they earn the same form of currency, which can be recognized across multiple apps. This shared model reduces the fragmentation typical of standalone platforms, encourages multi-app engagement, and reinforces a consistent sense of value across different experiences.

Third, VeBetter is designed to evolve with its community. Founders and users have the opportunity to help shape priorities, funding decisions, and platform development. This approach ensures that those actively contributing to the ecosystem also have a voice in where it goes next—aligning incentives across users, developers, and partners.

Compared to traditional consumer loyalty programs or brand-specific point systems, VeBetter offers a more integrated and impactful alternative. Most loyalty coalitions operate as closed networks with limited redemption options, rigid rules, and one-way engagement. VeBetter flips this model by creating an open, interconnected environment where rewards have real utility across a range of everyday apps. Users are not just collecting points—they’re participating in a network of experiences that span behaviors, brands, and communities.

For brands, this model dramatically reduces the cost of customer engagement and marketing. Instead of building and funding isolated loyalty systems, they can plug into a ready-made ecosystem with millions of active users, built-in behavioral incentives, and a growing network effect. This not only increases user retention and acquisition efficiency, but also gives brands access to meaningful, behavior-based data that can drive more targeted and impactful business decisions. Whether you're a developer launching your first idea or a global brand seeking new ways to build loyalty and reach, VeBetter offers a smarter, more scalable path to meaningful engagement.

1.4 How does VeBetter ecosystem accrue value?

VeBetter 'Flywheel' - How the Ecosystem Grows

The VeBetter ecosystem is built on a self-reinforcing growth model that compounds value over time. As illustrated in the VeBetter flywheel, growth is driven through five interconnected layers: the platform’s offering, developer and founder engagement, external integrations, live applications, and the growing utility of its shared rewards currency. Each rotation through this flywheel strengthens the next—more applications attract more users, which increases engagement and data, driving further utility, adoption, and partnerships.

At the core of this system is the platform itself, which offers builders a comprehensive set of tools: grant funding, go-to-market support, developer relations, and technical integration assistance. This lowers the barrier to entry for small teams and accelerates time to market for established partners. Founders and developers can easily integrate VeBetter’s behavior-based rewards engine into their apps, transforming user actions into engagement loops tied to real-world impact.

With increasing external integrations—such as VeWorld “super app” access, third-party wallets, fiat off-ramps, and support through the VeFounder program—builders benefit from a ready-made infrastructure that scales with them. This makes it easier to onboard users, manage rewards, and extend brand experiences across platforms.

Live applications like Mugshot, Greencart, EVEarn, and BYB already demonstrate this flywheel in action, with some exceeding one million users. These apps not only validate the platform's scalability, but also continuously feedback into the system, attracting new audiences, more usage data, and greater activity—all of which enhance the utility of the VeBetter economy.

1.4 How does VeBetter ecosystem accrue value?

VeBetter 'Flywheel' - How the Ecosystem Grows

The VeBetter ecosystem is built on a self-reinforcing growth model that compounds value over time. As illustrated in the VeBetter flywheel, growth is driven through five interconnected layers: the platform’s offering, developer and founder engagement, external integrations, live applications, and the growing utility of its shared rewards currency. Each rotation through this flywheel strengthens the next—more applications attract more users, which increases engagement and data, driving further utility, adoption, and partnerships.

At the core of this system is the platform itself, which offers builders a comprehensive set of tools: grant funding, go-to-market support, developer relations, and technical integration assistance. This lowers the barrier to entry for small teams and accelerates time to market for established partners. Founders and developers can easily integrate VeBetter’s behavior-based rewards engine into their apps, transforming user actions into engagement loops tied to real-world impact.

With increasing external integrations—such as VeWorld “super app” access, third-party wallets, fiat off-ramps, and support through the VeFounder program—builders benefit from a ready-made infrastructure that scales with them. This makes it easier to onboard users, manage rewards, and extend brand experiences across platforms.

Live applications like Mugshot, Greencart, EVEarn, and BYB already demonstrate this flywheel in action, with some exceeding one million users. These apps not only validate the platform's scalability, but also continuously feedback into the system, attracting new audiences, more usage data, and greater activity—all of which enhance the utility of the VeBetter economy.

1.4 How does VeBetter ecosystem accrue value?

VeBetter 'Flywheel' - How the Ecosystem Grows

The VeBetter ecosystem is built on a self-reinforcing growth model that compounds value over time. As illustrated in the VeBetter flywheel, growth is driven through five interconnected layers: the platform’s offering, developer and founder engagement, external integrations, live applications, and the growing utility of its shared rewards currency. Each rotation through this flywheel strengthens the next—more applications attract more users, which increases engagement and data, driving further utility, adoption, and partnerships.

At the core of this system is the platform itself, which offers builders a comprehensive set of tools: grant funding, go-to-market support, developer relations, and technical integration assistance. This lowers the barrier to entry for small teams and accelerates time to market for established partners. Founders and developers can easily integrate VeBetter’s behavior-based rewards engine into their apps, transforming user actions into engagement loops tied to real-world impact.

With increasing external integrations—such as VeWorld “super app” access, third-party wallets, fiat off-ramps, and support through the VeFounder program—builders benefit from a ready-made infrastructure that scales with them. This makes it easier to onboard users, manage rewards, and extend brand experiences across platforms.

Live applications like Mugshot, Greencart, EVEarn, and BYB already demonstrate this flywheel in action, with some exceeding one million users. These apps not only validate the platform's scalability, but also continuously feedback into the system, attracting new audiences, more usage data, and greater activity—all of which enhance the utility of the VeBetter economy.