Growth and app operations - VeBetter | Earn Rewards for Doing Good

4.1. How to reach 1M users (case studies)

Ultimately, the cornerstone of any successful app journey is sustained user growth and commercialization. User acquisition, engagement, and retention must be at the heart of every development stage—from prototype to scaling-up—to ensure your app not only launches, but also thrives within the VeBetter ecosystem.

Both Mugshot and Greencart are stand-out examples within VeBetter, each having surpassed 1 million users. Their growth has been driven by a user-focused approach—prioritizing simplicity, delivering meaningful value aligned with everyday behaviors, and continuously iterating based on user feedback. They’ve also explored sustainable business models to support ongoing operations and rewards.

4.1. How to reach 1M users (case studies)

Ultimately, the cornerstone of any successful app journey is sustained user growth and commercialization. User acquisition, engagement, and retention must be at the heart of every development stage—from prototype to scaling-up—to ensure your app not only launches, but also thrives within the VeBetter ecosystem.

Both Mugshot and Greencart are stand-out examples within VeBetter, each having surpassed 1 million users. Their growth has been driven by a user-focused approach—prioritizing simplicity, delivering meaningful value aligned with everyday behaviors, and continuously iterating based on user feedback. They’ve also explored sustainable business models to support ongoing operations and rewards.

4.1. How to reach 1M users (case studies)

Ultimately, the cornerstone of any successful app journey is sustained user growth and commercialization. User acquisition, engagement, and retention must be at the heart of every development stage—from prototype to scaling-up—to ensure your app not only launches, but also thrives within the VeBetter ecosystem.

Both Mugshot and Greencart are stand-out examples within VeBetter, each having surpassed 1 million users. Their growth has been driven by a user-focused approach—prioritizing simplicity, delivering meaningful value aligned with everyday behaviors, and continuously iterating based on user feedback. They’ve also explored sustainable business models to support ongoing operations and rewards.

4.2 Mugshot

Overview: Mugshot rewards users for reducing single-use waste by bringing a reusable mug when drinking coffee or tea. Users simply open the app, take a photo of their mug, and earn B3TR instantly.

From its earliest days, Mugshot has prioritized iterative product development guided by real user feedback. The team’s approach to product iteration was inspired in part by how SpaceX continuously improves its Raptor engine—rapidly testing, learning, and refining in tight feedback loops to push performance and simplicity. This approach has played a critical role in Mugshot’s rapid growth and viral adoption. Its evolution has been deliberate and user-driven, with each stage refining the core interaction without overcomplicating the experience.

Mugshot’s Iterative Product Journey — Inspired by SpaceX Raptor Engine Approach

Early versions validated the core behavior with a simple, single-step action: take a photo, get rewarded. Over time, the experience evolved to include enhancements and playful elements such as the mascot Muggie, and a more refined, cohesive visual identity. This combination of fast iteration and community responsiveness helped Mugshot grow organically and deepen user engagement.

The app’s product experience is deliberately streamlined and habit-friendly. Users complete their task in just one step. The interface is simple yet polished, featuring consistent branding, intuitive flows, and clear calls-to-action (CTAs) that make the reward experience feel effortless.

Key Lessons from Mugshot — Illustrating Importance of Branding and Iterating on User Feedback

Now, Mugshot is beginning its journey toward a sustainable business model. The team is piloting in-app digital marketing, starting with banner and video ads designed to be brand-safe and mission-aligned. Looking ahead, the monetization path may expand into other in-app ad formats—creating mutual value for users, brands, and the platform.

4.2 Mugshot

Overview: Mugshot rewards users for reducing single-use waste by bringing a reusable mug when drinking coffee or tea. Users simply open the app, take a photo of their mug, and earn B3TR instantly.

From its earliest days, Mugshot has prioritized iterative product development guided by real user feedback. The team’s approach to product iteration was inspired in part by how SpaceX continuously improves its Raptor engine—rapidly testing, learning, and refining in tight feedback loops to push performance and simplicity. This approach has played a critical role in Mugshot’s rapid growth and viral adoption. Its evolution has been deliberate and user-driven, with each stage refining the core interaction without overcomplicating the experience.

Mugshot’s Iterative Product Journey — Inspired by SpaceX Raptor Engine Approach

Early versions validated the core behavior with a simple, single-step action: take a photo, get rewarded. Over time, the experience evolved to include enhancements and playful elements such as the mascot Muggie, and a more refined, cohesive visual identity. This combination of fast iteration and community responsiveness helped Mugshot grow organically and deepen user engagement.

The app’s product experience is deliberately streamlined and habit-friendly. Users complete their task in just one step. The interface is simple yet polished, featuring consistent branding, intuitive flows, and clear calls-to-action (CTAs) that make the reward experience feel effortless.

Key Lessons from Mugshot — Illustrating Importance of Branding and Iterating on User Feedback

Now, Mugshot is beginning its journey toward a sustainable business model. The team is piloting in-app digital marketing, starting with banner and video ads designed to be brand-safe and mission-aligned. Looking ahead, the monetization path may expand into other in-app ad formats—creating mutual value for users, brands, and the platform.

4.2 Mugshot

Overview: Mugshot rewards users for reducing single-use waste by bringing a reusable mug when drinking coffee or tea. Users simply open the app, take a photo of their mug, and earn B3TR instantly.

From its earliest days, Mugshot has prioritized iterative product development guided by real user feedback. The team’s approach to product iteration was inspired in part by how SpaceX continuously improves its Raptor engine—rapidly testing, learning, and refining in tight feedback loops to push performance and simplicity. This approach has played a critical role in Mugshot’s rapid growth and viral adoption. Its evolution has been deliberate and user-driven, with each stage refining the core interaction without overcomplicating the experience.

Mugshot’s Iterative Product Journey — Inspired by SpaceX Raptor Engine Approach

Early versions validated the core behavior with a simple, single-step action: take a photo, get rewarded. Over time, the experience evolved to include enhancements and playful elements such as the mascot Muggie, and a more refined, cohesive visual identity. This combination of fast iteration and community responsiveness helped Mugshot grow organically and deepen user engagement.

The app’s product experience is deliberately streamlined and habit-friendly. Users complete their task in just one step. The interface is simple yet polished, featuring consistent branding, intuitive flows, and clear calls-to-action (CTAs) that make the reward experience feel effortless.

Key Lessons from Mugshot — Illustrating Importance of Branding and Iterating on User Feedback

Now, Mugshot is beginning its journey toward a sustainable business model. The team is piloting in-app digital marketing, starting with banner and video ads designed to be brand-safe and mission-aligned. Looking ahead, the monetization path may expand into other in-app ad formats—creating mutual value for users, brands, and the platform.

4.3. Greencart

Overview: Greencart rewards users for making eco-conscious grocery choices. By uploading a photo of their receipt from any store, users earn B3TR tokens for purchasing qualifying sustainable products—such as organic fruits, vegetables, and other environmentally friendly items.

The app features a straightforward, one-step user flow, with a clean and minimal interface that integrates recognizable partner brand logos without clutter. Clear CTAs guide users through the experience, making it easy to engage regularly while maintaining visual simplicity and brand familiarity.

Key Lessons from Greencart — Illustrating Importance of Simple Flows and Seamless Connection to Real-World Utility

To enhance real-world utility, Greencart has integrated with GronCard to power its in-app redemption marketplace, where users can exchange B3TR tokens for gift cards from leading global brands. The experience is made even more compelling through the inclusion of recognizable partner brand logos, including Amazon, Netflix, Google Play, and others.

Looking ahead, Greencart is continuing to build out its in-app affiliate shopping marketplace, where users will be able to make purchases with partner brands, earn cashback, and help generate commission-based revenue for the platform. This model enhances user incentives, deepens brand relationships, and supports Greencart’s goal of long-term operational sustainability.

4.3. Greencart

Overview: Greencart rewards users for making eco-conscious grocery choices. By uploading a photo of their receipt from any store, users earn B3TR tokens for purchasing qualifying sustainable products—such as organic fruits, vegetables, and other environmentally friendly items.

The app features a straightforward, one-step user flow, with a clean and minimal interface that integrates recognizable partner brand logos without clutter. Clear CTAs guide users through the experience, making it easy to engage regularly while maintaining visual simplicity and brand familiarity.

Key Lessons from Greencart — Illustrating Importance of Simple Flows and Seamless Connection to Real-World Utility

To enhance real-world utility, Greencart has integrated with GronCard to power its in-app redemption marketplace, where users can exchange B3TR tokens for gift cards from leading global brands. The experience is made even more compelling through the inclusion of recognizable partner brand logos, including Amazon, Netflix, Google Play, and others.

Looking ahead, Greencart is continuing to build out its in-app affiliate shopping marketplace, where users will be able to make purchases with partner brands, earn cashback, and help generate commission-based revenue for the platform. This model enhances user incentives, deepens brand relationships, and supports Greencart’s goal of long-term operational sustainability.

4.3. Greencart

Overview: Greencart rewards users for making eco-conscious grocery choices. By uploading a photo of their receipt from any store, users earn B3TR tokens for purchasing qualifying sustainable products—such as organic fruits, vegetables, and other environmentally friendly items.

The app features a straightforward, one-step user flow, with a clean and minimal interface that integrates recognizable partner brand logos without clutter. Clear CTAs guide users through the experience, making it easy to engage regularly while maintaining visual simplicity and brand familiarity.

Key Lessons from Greencart — Illustrating Importance of Simple Flows and Seamless Connection to Real-World Utility

To enhance real-world utility, Greencart has integrated with GronCard to power its in-app redemption marketplace, where users can exchange B3TR tokens for gift cards from leading global brands. The experience is made even more compelling through the inclusion of recognizable partner brand logos, including Amazon, Netflix, Google Play, and others.

Looking ahead, Greencart is continuing to build out its in-app affiliate shopping marketplace, where users will be able to make purchases with partner brands, earn cashback, and help generate commission-based revenue for the platform. This model enhances user incentives, deepens brand relationships, and supports Greencart’s goal of long-term operational sustainability.